For all of us early risers, caffeine is usually the drink of choice in the form of coffee. But in the last 10 years energy drinks have made their way to the front of supermarket shelves and their popularity is continuing to make big gains. In 2011 the industry had about $9 BILLION in sales….yes, you read that right. $9 BILLION. Its core target audience has been college students who regularly down the stuff and now up to 37% of teens are drinking things like Red Bull, Rockstar, Amp and many many others. Celebrities have also gotten in on the act when Brittany Spears was seen drinking Red Bull and Vodka. This potent combination pits alcohol vs caffeine against each other and the body is not really prepared for a sedative (alcohol) and energy (caffeine) battle royal.
Straight caffeine is a reasonable alternative to energy drinks because studies show both coffee and caffeine supplements will improve performance, focus, motivation, etc. Energy drinks take this a step further by adding sugar, taurine, B vitamins and sometimes niacin, a vasodialator. Currently sugar free options exist but the sheer amount of chemicals contained in a single can is just not a smart choice for the body or the teeth.
If coffee isn’t your favorite, other options like hot tea or iced tea do exist and recently even more drink choices like Crystal Light have begun adding caffeine to their drink mixes. Moral of this blog….choose wisely to get your buzz!